Step into a stay that blends comfort, convenience, and a touch of local charm. Whether you're visiting for a Midwestern State University event, catching the excitement of the Hotter’N Hell Hundred cycling race, or exploring the quirky World’s Littlest Skyscraper, this hotel places you right where the action begins. From the moment you arrive, the warm hospitality and inviting atmosphere make it easy to settle in and start your Wichita Falls adventure. Located just minutes from Sheppard Air Force Base, Sikes Senter Mall, and Lucy Park’s scenic trails and waterfalls, the Best Western Plus University Inn & Suites offers a gateway to both relaxation and exploration. Guests love the seasonal outdoor pool, perfect for unwinding after a day of sightseeing or business meetings. The on-site fitness center helps you stay energized, while the complimentary full breakfast featuring waffles, fresh fruit, and 100% Arabica coffee fuels your day. Each spacious guest room is thoughtfully designed with modern amenities including free WiFi, a microwave, mini fridge, and a large work desk. Suites with kitchenettes and jetted tubs offer extra comfort for extended stays or special occasions. The hotel’s welcoming lobby, complete with fresh-baked cookies and tea, sets the tone for a stay that feels like home. Whether you're in town for the Wichita Falls Ranch & Farm Expo, a performance at Backdoor Theatre, or simply passing through North Texas, the Best Western Plus University Inn & Suites delivers a memorable experience rooted in local flavor and genuine care.